Making sports event registration a breeze.

Project Overview

G360 came to me with a very specific request – create a landing page that makes registration for their sports events simple. A more in-depth chat with the team gave me the context I needed – people are always interested in taking part in sporting events – but when the registration process gets tedious – they lose interest.

Further research on the online event registration space made me realize that there are a number of factors that make a potential participant lose interest in registering for an event – too long a form to fill – over-complicated payment processes – asking for information that isn’t readily available… and the list goes on.

I initially started with a list of what not to have on the site and moved on to building the ultimate sports event registration landing page. With a lot of research, experiments and of course working together with the client every step along the way, we made g360.com a well-optimized and stable event booking platform that could take on hundreds of concurrent event registrations without a single hiccup.